Selling your home is probably the most important decision you could make. There are two rules that you need to perform if you want to sell your property fast: price it well, and stage it well. The
Is personal connection with the seller crucial to your offer?
Dated: April 24 2020
There’s fierce competition among buyers in the market today and it is challenging for a seller to distinguish your offer among others in a competitive market. Oftentimes, having the highest earnest money just isn’t enough to cut it. So how do you make your offer stand out?
Purchasing a property is a give-and-take process. There is more to it than just receiving the keys and planning your move-in date. It is wrapped around a variety of disclosures and emotions.
I’ve had a seller in the past who accepted a lower-priced offer on a house that got multiple bids simply because they both served in the navy. Sometimes a small connection such as this can go a long way. Whether it is a person or a bank, remember that there is always a person at the other end making a decision. Most sellers are emotionally attached to their home and usually, there is a deep inclination that they should sell it to someone who will also love it.
It is very important as a buyer that you try to connect with the seller to make a good impression. One very effective strategy to build rapport with the seller is writing a personal letter on why you want to buy their house. This will help you stand out among your competitors. This is also a good way for the sellers to know why it would mean so much for you to live in their homes.
It is not rare for a letter to be included in the offer to purchase the property. It doesn’t have to be formal. The letter should have a friendly tone and is heartfelt. Make it as personal as possible. Tell the seller a little bit about yourself. Most homeowners love the idea of handing down their home to people who they know have common traits with them.
The letter should have attributes of the home that you like and don’t forget to compliment the ways the sellers have maintained the house and the upgrades that they have made. Tell them how much you love the counter space in the kitchen or the chandelier in the living room. Sellers that have lived and raised their family in their home for years, take huge fulfillment in it.
Lastly, explain your offer. Even if the offer price is low, there’s still a huge chance that it will get accepted. Be honest in expounding your bid and remember to be respectful. You don’t want them to feel that you’re just making some lame excuses.
I have used this simple strategy with most of my clients and it usually does the trick! I also believe that adding a photo of you and your family will give it a personal touch and let the sellers know that you’re not just some kind of investor but a real person.
If you're ready to take the next big step in your life please give me a call today!
If you have questions, feel free to leave a comment below!
Caroline Hobbs is Broker and owner of Reward Realty, a full service, residential real estate brokerage based in Silicon Valley. She began her career with Keller Williams in Palo Alto, learning from th....
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